Why 7 grams?
You need 7 grams of finely ground coffee to make a rich, full-bodied, perfectly extracted shot of espresso. Not a gram more or less. 7Gr. is a brand that, starting from its name, declares its mission and philosophy: to offer an excellent, simply perfect espresso. Although being proudly attached to our Italian origins, we are aware that a product’s culture cannot be confined by geographic borders.
This is why we have chosen a trademark that can be understood in all the languages of the world, especially in the community of the coffee enthusiasts. A sign of respect towards those who, regardless of their country of origin, share our love for espresso.