Why 7 grams?
Our Brand
You need 7 grams of finely ground coffee to make a rich, full-bodied, perfectly extracted shot of espresso. Not a gram more or less. 7Gr. is a brand that, from its very name, declares its mission and philosophy: to offer an excellent, simply perfect espresso. While proudly rooted in our Italian origins, we recognize that a product’s culture transcends geographic borders.
That’s why we’ve chosen a brand that can be understood in all languages, especially within the global community of coffee enthusiasts. It’s a gesture of respect towards those who, regardless of their country of origin, share our passion for espresso.